Design Within Reach exists to make authentic modern design accessible. Authentic means that itï¿½s the real thing. We donï¿½t do ï¿½inspired byï¿½ or ï¿½just as good asï¿½ or ï¿½in the spirit of.ï¿½ When we were founded in 1998, consumers simply werenï¿½t able to buy the classics at retail. To find them, they had to visit Europe or work with intermediaries. We changed that by making innovative works from iconic designers accessible for the first time, and weï¿½ve continued to provide the best in modern design ever since.